Growth & Marketing (3)

Expert Digital Marketing Tips for Restaurants

Digital marketing strategies for restaurants help reach the right customers and stay ahead of the competition with compelling, targeted messages.

8 Tips for Using Social Media Influencers to Market Your Restaurant

Here are 8 smart ways you can incorporate social media influencers into your restaurant marketing strategy.

Getting the Most Out of Your Restaurant’s Loyalty Program with Technology

Learn how emerging technology and customer data power loyalty programs for restaurants and help businesses stand out.

Expert Ways to Increase Your Restaurant’s Profit Margin

Veteran restaurant owners share advice for operators on how to build a world-class staff, increase restaurant profit margins & continually wow customers.

How to Create a Successful Event Series at Your Restaurant

Restaurant events can boost revenue on slower nights, build customer loyalty, attract new guests, and increase brand awareness. We break down how to make sure your event planning efforts are a success.

How to Use Demographic Data to Pick a Location for Your Restaurant

Your restaurant will live and die by the quality of the location you select. Here's how to use data about your area and your potential customers to make the right decision.

How to Step Up Your Marketing Strategy with Customer Birthday Promotions

Birthday email promotions are an important part of restaurants’ marketing strategy. We break down how to make your campaigns more effective.

How to Launch a Successful Event Series at Your Restaurant

A successful event series can be a huge boon to your bottom line. Here's how to conceive, advertise, and support one at your restaurant.

How to Launch a Customer Membership or Subscription Service at Your Restaurant

A growing number of restaurants are creating subscription-based offerings that lock in customers. Here's how to start your own membership program.

How to Use Text Message Marketing to Boost Restaurant Profits

We dive into the basics of SMS marketing for restaurants, along with best practices to get the most out of every texting campaign.

How This Restaurant’s Membership Club Drives Repeat Business

El Lopo owner Daniel Azarkman share insights into his restaurant's "take-care-of-me" membership club.

Everything You Need to Write a Restaurant Business Plan

A step-by-step guide to composing a business plan, using tips from New York University professors.