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Building The Best Website For Your Restaurant

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      Written by: Hilary YoungPublished: May 7th, 2025

      Defined as “the activity or business of promoting and selling products or services,” marketing is an essential part of running a successful restaurant. There are many different layers to marketing a restaurant, but the first, and perhaps most important, is building a website so customers can find you on the internet.

      But simply having a website isn’t enough; your website platform should also be able to provide you with built-in analytics about traffic to your website, integrate with other technologies (like menu and online ordering), and even help you to create emails and loyalty programs in order to encourage customers both old and new to keep spending money at your establishment.

      Jump to: Our Top Picks

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      Why You Need A Website For Your Restaurant Business

      Before the internet came along, there were many different ways to market your restaurant; from taking out advertisements in the phone book to placing paper flyers on car windshields, pre-internet marketing required a big-money investment from restaurant operators.

      The internet has really leveled the playing field for restaurants, making it possible to market your business successfully regardless of the size of your budget. In addition to your restaurant website populating in a Google search when a local customer is figuring out what they want to eat for dinner, a website is also a place where customers can browse your menu in advance, book reservations without ever picking up a phone, and even purchase merch or packaged goods from the comfort of their couch.

      Without building a website for your restaurant, you’re missing out on lots of opportunities to increase your bottom line and grow your business effectively.

      Choosing the Right Website Builder For Your Restaurant

      While all website builders will hopefully yield a complete website that is published to the internet, not all website builders were created equal. Depending on the type of restaurant you own and the services you provide, you’ll have to weigh your options based on how you want customers to interact with your website.

      For example: Are you full-service or QSR? As a QSR, you might want your website to support an interactive menu that allows the customer to order from their computer or mobile device.

      Do you do delivery or pick up? What about reservations?

      Not all third-party applications that help enable these services will integrate with every type of website, so it’s important to think about exactly what you need to incorporate into your website before choosing your website builder.

      Our team of experts have all worked in restaurants throughout their careers and have carefully vetted out the vendors we’ve selected with a restaurant operations focus. They’ve done more than just their internet homework; our Back of House experts have spent time getting to know these companies, sat through hours of demos, and in some cases, even have personal experience with using them.

      Vetted and Approved by Back of House Experts

      Our Top Picks

      Feeling overwhelmed by all the options out there? We’ve got you covered. Our team of experts have identified their top choices for website builders for you. As you review, pay close attention to more than just price–from the level of your own involvement in the process to the other types of integrations that work well with each platform, it’s important to take your restaurant needs into careful consideration before making an investment.

      Any paid partnerships have no influence on our evaluations and suggestions. All our opinions are our own.

      Flavor Plate
      STREAMLINED FOR SPEED & SIMPLICITY

      Up to 25% off complete set-up

      Flavor Plate delivers beautifully simple, mobile-friendly websites designed specifically for restaurants—without the hassle. With SEO optimization, ADA-compliant templates, and built-in features like gift card sales and free online ordering, it's a one-stop digital solution for hospitality businesses.

      Online Ordering

      Group 2097 1Available

      Service Type

      Outsourced

      Starting Price

      $39/month + $399 set-up fee

      Icon (2) Features

      • Restaurant-focused website builder

      • Integrated online ordering system

      • Sell gift cards directly through your website

      • Easily create, edit, and publish multiple menus

      • Built-in event calendar

      • Customer engagement and communication tools

      • Built-in SEO and accessibility features

      Icon (3) Excels in...

      Flavor Plate offers an affordable, feature-rich solution with a focus on ease of use and dedicated support, making it ideal for restaurants seeking a comprehensive online presence without significant investment.

      Icon (4) Support

      Flavor Plate offers dedicated customer support, including free design setup and optional services like complete website setup and social media management. This hands-on approach ensures that restaurants receive personalized assistance tailored to their specific needs.

      Menufy
      DESIGNED FOR DIGITAL EXPANSION

      500 free coupon cards for ordering directly on your website

      Learn More

      Menufy gives restaurant operators a commission-free way to accept online orders directly through their own branded website. With a free website build, built-in marketing tools, and flexible delivery options, Menufy helps you boost repeat business, stay in control of your brand, and cut out costly third-party fees—all with low overhead and dedicated support.

      Icon (2) Features

      • Enables restaurants to accept online orders for pickup or delivery

      • Integrates with an existing website or provides a custom website if needed

      • Offers delivery via third-party service partnerships

      • Includes tools for email marketing and customer engagement analytics

      Icon (3) Excels in...

      Menufy offers easy-to-use online ordering and delivery solutions, making it simple for restaurants to expand their digital presence without overhauling current operations.

      Icon (4) Support

      Menufy offers 24/7 support with multilingual resources for both restaurant owners and customers. Their help center includes FAQs, setup guides, and operational tips available in multiple languages to ensure accessible assistance at any time.

      Owner.com
      ALL-IN-ONE PLATFORM

      Save 5% off monthly fees

      Operators who want to increase direct sales and reduce reliance on third-party apps. Owner is an all-in-one restaurant platform designed to help local operators compete like national chains. With tools tailored for growth, Owner delivers SEO-optimized websites, zero-commission online ordering, branded mobile apps, loyalty programs, automated marketing, and more—all in one streamlined package.

      Online Ordering

      Group 2097 1Available

      Service Type

      Self Service

      Starting Price

      $499/month 

      Icon (2) Features

      • SEO-optimized, conversion-driven restaurant websites

      • Zero-commission online ordering system

      • Flat-rate delivery using third-party drivers

      • Custom-branded mobile apps for iOS and Android

      • Automated email and SMS marketing campaigns

      • Built-in loyalty and rewards programs

      • Easy guest reordering and data capture

      • Google traffic and review optimization

      • Optional POS integration with Clover and Square

      • Access via tablet or unintegrated printer option

      Icon (3) Excels in...

      Owner excels at increasing direct orders by providing restaurants with user-friendly, commission-free online ordering tools. It enhances brand control through custom websites and branded mobile apps that reflect each restaurant’s unique identity. Additionally, it helps grow repeat business with automated marketing campaigns and built-in loyalty programs designed to keep customers coming back.

      Icon (4) Support

      Owner provides a dedicated onboarding specialist to help get you up and running in as little as a few days. Ongoing support is available to assist with everything from menu setup to integrations, ensuring your digital presence stays sharp and sales-focused.

      Sociavore
      GREAT FOR DIY AND ONLINE ORDERING

      Up To $200 Off

      Sociavore allows restaurants to modularly scale their digital presence based on business needs. It’s cost-effective, because it allows restaurant operators to add features without adding to the monthly cost of the service.

      Online Ordering

      Group 2097 1Available

      Service Type

      Self Service

      Starting Price

      $49/month

      Icon (2) Features

      • Mobile-responsive themes
      • No-code website builder
      • Keep your guest data to drive more traffic
      • Restaurant online ordering system connects with POS
      • Built-in reservation services
      • Create your delivery zones with minimum order requirements

      Icon (3) Excels in...

      It’s a template-led marketing website that has a variety of built-in features, including loyalty programs, gift cards, and, of course, online ordering.

      Icon (4) Support

      Access their Help Center to find answers to common questions. Should you need additional help, all plans come with a messaging service within the dashboard, which connects you directly to the Sociavore team.

      Wix
      GREAT FOR DIY SERVICES

      Try for Free

      Visit Wix

      As an all-in-one business solution, Wix has is an affordable way for restaurants to build out beautiful websites without depending on a costly agency or developer for help. With plenty of built-in tools to help optimize websites based on need, Wix makes it easy to build custom-looking sites.

      Online Ordering

      Group 2097 1Available

      Service Type

      Self Service

      Starting Price

      $16/month

      Icon (2) Features

      • Customizable restaurant website templates
      • Safe & secure payment with easy POS integration
      • Online ordering system
      • Easily customizable loyalty program
      • Comprehensive dashboard
      • Suite of built-in marketing tools
      • On-demand delivery integration
      • Real-time data and analytics

      Icon (3) Excels in...

      Wix can help you build a good looking website without a hefty investment or any previous design knowledge.

      Icon (4) Support

      Troubleshoot a variety of issues by visiting their comprehensive Help Center, emailing them with pressing questions, or calling their customer service team between 8:00 AM and midnight, 7 days a week.

      RESOURCES & ARTICLES

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      Tips for Building Restaurant Websites

      Tips for Building Restaurant Websites

      Learn how to build a restaurant website that wows both new and returning customers with tips from a restaurant marketing specialist.

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