Growth & Marketing (2)

How to Use Text Message Marketing to Boost Restaurant Profits

We dive into the basics of SMS marketing for restaurants, along with best practices to get the most out of every texting campaign.

How This Restaurant’s Membership Club Drives Repeat Business

El Lopo owner Daniel Azarkman share insights into his restaurant's "take-care-of-me" membership club.

Everything You Need to Write a Restaurant Business Plan

A step-by-step guide to composing a business plan, using tips from New York University professors.

10 Steps Restaurant Operators Can Take Now to Prepare for a Potential Recession

How to protect your restaurant financially, whether a recession hits or not

Everything You Need to Know About Content Marketing For Restaurants

Content marketing is perhaps the most powerful tool restaurants have to generate leads, attract new customers and increase sales. Here's how to get started.

6 TikTok Tips for Promoting Your Restaurant with Video

We're going to get you making easy, fun, free, effective TikTok vids for your restaurant in no time flat.

The Keys to a Successful Restaurant Gift Card Program

Here's how to launch and manage a gift card program at your restaurant.

6 Examples of the Most Effective Restaurant Advertising Campaigns

The field of restaurant ads is crowded and noisy — but also hilarious and memorable. Here are some of the most effective ads of recent vintage.

Does Your Restaurant Need A Website, Facebook Page, Or Both?

A case for restaurants to use both a website and Facebook page for increased communication, revenue, and publicity.

How Restaurants Can Benefit From Working With a Food Photographer

What you need to know when hiring a food photographer, plus how to maximize your investment at the actual shoot.

13 TikTok Accounts Every Restaurant Operator Should Follow

A billion people are watching videos on the ubiquitous platform, and most of them are hungry.

How to Create an Effective Instagram Profile for Any Restaurant

Your restaurant will almost benefit from an Instagram presence. Here's how to make a good one.