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How to Use Demographic Data to Pick a Location for Your Restaurant
Your restaurant will live and die by the quality of the location you select. Here's how to use data about your area and your potential customers to make the right decision.
How to Use Demographic Data to Pick a Location for Your Restaurant
by Valerie Hornbach
Your restaurant will live and die by the quality of the location you select. Here's how to use data about your area and your potential customers to make the right decision.
How to Step Up Your Marketing Strategy with Customer Birthday Promotions
by Grace Dickinson
Birthday email promotions are an important part of restaurants’ marketing strategy. We break down how to make your campaigns more effective.
How to Launch a Successful Event Series at Your Restaurant
by Liz Newman
A successful event series can be a huge boon to your bottom line. Here's how to conceive, advertise, and support one at your restaurant.
How to Launch a Customer Membership or Subscription Service at Your Restaurant
by Grace Dickinson
A growing number of restaurants are creating subscription-based offerings that lock in customers. Here's how to start your own membership program.
How to Use Text Message Marketing to Boost Restaurant Profits
by Grace Dickinson
We dive into the basics of SMS marketing for restaurants, along with best practices to get the most out of every texting campaign.
How This Restaurant’s Membership Club Drives Repeat Business
by Grace Dickinson
El Lopo owner Daniel Azarkman share insights into his restaurant's "take-care-of-me" membership club.
Everything You Need to Write a Restaurant Business Plan
by Valerie Hornbach
A step-by-step guide to composing a business plan, using tips from New York University professors.
10 Steps Restaurant Operators Can Take Now to Prepare for a Potential Recession
by Grace Dickinson
How to protect your restaurant financially, whether a recession hits or not
6 TikTok Tips for Promoting Your Restaurant with Video
by Back of House Team
We're going to get you making easy, fun, free, effective TikTok vids for your restaurant in no time flat.
The Keys to a Successful Restaurant Gift Card Program
by Grace Dickinson
Here's how to launch and manage a gift card program at your restaurant.
6 Examples of the Most Effective Restaurant Advertising Campaigns
by Back of House Team
The field of restaurant ads is crowded and noisy — but also hilarious and memorable. Here are some of the most effective ads of recent vintage.
Does Your Restaurant Need A Website, Facebook Page, Or Both?
by Back of House Team
A case for restaurants to use both a website and Facebook page for increased communication, revenue, and publicity.