We just dropped our latest episode of So You Want to Run a Restaurant. This week we’re chatting with Cynthia Wong, owner of Life Raft Treats, a Charleston-based truck known for its novelty ice cream, crafted into fun and creative shapes, like entire buckets of fried chicken.
Wong spent years working in restaurants before opening her own business, racking up six James Beard semifinalist nominations as a pastry chef along the way. On the podcast, Wong shares how burn-out pushed her to ultimately redefine herself in the industry, and how work-life balance remains a leading driver in how she runs her Life Raft Treats. Plus, we chat with Wong about working with her husband, how social media and e-commerce fueled rapid growth, and what she’s learned since expanding.