Podcast: Cynthia Wong on Creating Work-Life Balance and a Successful Ecommerce Brand

Grace Dickinson | April 5, 2022, 01:26 PM CDT

Podcast: Cynthia Wong on Creating Work-Life Balance and a Successful Ecommerce Brand

We just dropped our latest episode of So You Want to Run a Restaurant. This week we’re chatting with Cynthia Wong, owner of Life Raft Treats, a Charleston-based truck known for its novelty ice cream, crafted into fun and creative shapes, like entire buckets of fried chicken.

Wong spent years working in restaurants before opening her own business, racking up six James Beard semifinalist nominations as a pastry chef along the way. On the podcast, Wong shares how burn-out pushed her to ultimately redefine herself in the industry, and how work-life balance remains a leading driver in how she runs her Life Raft Treats. Plus, we chat with Wong about working with her husband, how social media and e-commerce fueled rapid growth, and what she’s learned since expanding.

Tune in to hear the full conversation. You can find our podcast episode on Google, Spotify, or Apple.

About The Author

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Grace Dickinson - Author

Grace Dickinson

Staff Reporter

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Grace Dickinson is a staff reporter at Back of House. Prior to joining Back of House, Grace worked as a features and service reporter for the Philadelphia Inquirer.

Send tips or inquiries tograce@backofhouse.io

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