Dog videos and cat pics might rule the internet — but images of food aren’t far behind. Something about food and drink gets people amped to spend time online, a digital dynamic that makes websites and online marketing a fruitful avenue for restaurants. Customers are likely to browse your menu, look up your reviews, and even order delivery before they’ve so much as found your physical address. In short, you have to look good and work smoothly online. Some of the sharpest digital marketing comes from total amateurs, and there’s a great chance you’re already testing those waters on your own. When you want to outsource those tasks or level up to more rigorous approaches, there are a bevy of solutions to help you navigate, track, and ensure the success of your website and marketing effort.
A plethora of digital marketing tools are available to help you create and maintain your online presence. For a website, check out Squarespace — a platform that hosts the site, offers easy templates to build your site, and makes e-commerce a snap. Facebook, Instagram, and Google provide decent tools to track your metrics, but if you want to go deeper into reporting, scheduling, and data analytics, give Sprout Social a look. As for loyalty programs, your point of sale system might have one built in, or you can try out SY5 or Wisely for software that can gather customer data (think birthdays and anniversaries) and suggest custom perks that will make regulars out of casual visitors.