How to Get More Customers Through Your Door
Thursday, February 13th
3:00pm - 4:00pm (EDT)

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Grow Your Business With Technology-Enabled Marketing Tools For Restaurants
Looking to improve your marketing efforts in 2025? Back of House and the Indiana Restaurant and Lodging Association invite you to join us for an expert conversation on how to drive more customers to your restaurant.
Discover how cutting-edge marketing technologies can revolutionize the way you attract, engage, and retain customers. This exclusive webinar will cover actionable strategies and tools geared for restaurants of all sizes, allowing you to stay ahead in today’s competitive market. Learn about AI-driven marketing, loyalty programs, online advertising, and more, with insights from industry experts.
What You’ll Learn:
- How to leverage the right technology to enhance your restaurant marketing efforts.
- Tips and tools that drive customer acquisition and retention.
- Real-world examples of restaurants that have successfully boosted foot traffic using tech-focused strategies.
Meet the Speakers
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Spencer Michiel (moderator) is a Tech Expert at Back of House and an industry veteran who has been immersed in the restaurant world since childhood. He’s worn every hat in the business — from busboy to bartender to manager. He’s a Restaurant Advisor at Back of House now and helps restaurants owners understand how technology can help to cut costs, maximize profitability, and stay innovative especially in challenging times. |
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Tina Glickman, Vice President of Partnerships at Owner.com, is an experienced leader in strategic partnerships and business development, with extensive expertise in restaurant technology, SaaS, and integrated platform partnerships through leadership roles at Olo, Wisely, BentoBox, and Gust. As Vice President of Partnerships at Owner.com, she helps thousands of local restaurant owners grow online through strategic alliances and cutting-edge solutions. Tina holds a bachelor's degree from the University of the South and an MBA from the University of Virginia's Darden School of Business. |
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Tarik Qahawish founder and CEO of Localyser, leverages over two decades of digital marketing expertise to help multi-location brands transform online reviews into revenue opportunities. His career includes key leadership positions as CMO at Lamsa and senior marketing roles at Air Miles Middle East and Aeroplan Canada, where he pioneered digital strategies and marketing automation initiatives. Beyond his corporate work, Tarik has shared his expertise as a Digital Marketing Lecturer at DM3 Institute in Dubai and remains passionate about using technology to enhance business performance and customer experiences. |

Back of House

At Back of House, restaurant operators have a partner to tackle their most pressing operational and tech-related challenges. With access to vetted 3rd party technology providers and the help of veteran restaurant advisors, operators can more easily find and select the right technology solutions for their unique business needs. Back of House provides advice, research, and technology recommendations across a variety of verticals, including point-of-sale system solutions, food cost management platforms, HR and scheduling solutions, marketing tools, and automation companies, among others.

Indiana Restaurant & Lodging Association

The mission of the Indiana Restaurant & Lodging Association is to educate, advocate and elevate Indiana's hospitality industry.
Our diverse network of membership ranges from industry owners, operators, staff and suppliers, to educators and students. The restaurant and lodging industries play an integral role in Indiana’s economy, employing over 400,000 Hoosiers and generating nearly $30 billion in revenue statewide.
Gordon Food Services
For more than 125 years, Gordon Food Service has delivered the excellence, expertise, and quality products customers need to design successful food operations and experiences. Now, it is one of the largest family-operated broadline food distribution companies in North America, with a product range and logistical wingspan that both celebrate and trump their early days in business. Driven by food, family, and community, Gordon Food Service is passionately committed to the people they serve.