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Building The Best Website For Your Restaurant

Written by Rachel Morgan

Back of House Tech Expert | Published 6/24/2025

Defined as “the activity or business of promoting and selling products or services,” marketing is an essential part of running a successful restaurant. There are many different layers to marketing a restaurant, but the first, and perhaps most important, is building a website so customers can find you on the internet.

But simply having a website isn’t enough; your website platform should also be able to provide you with built-in analytics about traffic to your website, integrate with other technologies (like menu and online ordering), and even help you to create emails and loyalty programs in order to encourage customers both old and new to keep spending money at your establishment.

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Why You Need A Website For Your Restaurant Business

Before the internet came along, there were many different ways to market your restaurant; from taking out advertisements in the phone book to placing paper flyers on car windshields, pre-internet marketing required a big-money investment from restaurant operators.

The internet has really leveled the playing field for restaurants, making it possible to market your business successfully regardless of the size of your budget. In addition to your restaurant website populating in a Google search when a local customer is figuring out what they want to eat for dinner, a website is also a place where customers can browse your menu in advance, book reservations without ever picking up a phone, and even purchase merch or packaged goods from the comfort of their couch.

Without building a website for your restaurant, you’re missing out on lots of opportunities to increase your bottom line and grow your business effectively.

Choosing the Right Website Builder For Your Restaurant

While all website builders will hopefully yield a complete website that is published to the internet, not all website builders were created equal. Depending on the type of restaurant you own and the services you provide, you’ll have to weigh your options based on how you want customers to interact with your website.

For example: Are you full-service or QSR? As a QSR, you might want your website to support an interactive menu that allows the customer to order from their computer or mobile device.

Do you do delivery or pick up? What about reservations?

Not all third-party applications that help enable these services will integrate with every type of website, so it’s important to think about exactly what you need to incorporate into your website before choosing your website builder.

Our team of experts have all worked in restaurants throughout their careers and have carefully vetted out the vendors we’ve selected with a restaurant operations focus. They’ve done more than just their internet homework; our Back of House experts have spent time getting to know these companies, sat through hours of demos, and in some cases, even have personal experience with using them.

Vetted and Approved by Back of House Experts

Our Top Picks

Feeling overwhelmed by all the options out there? We’ve got you covered. Our team of experts have identified their top choices for website builders for you. As you review, pay close attention to more than just price–from the level of your own involvement in the process to the other types of integrations that work well with each platform, it’s important to take your restaurant needs into careful consideration before making an investment.

Any paid partnerships have no influence on our evaluations and suggestions. All our opinions are our own.

Flavor Plate

STREAMLINED FOR SPEED & SIMPLICITY

Flavor Plate delivers beautifully simple, mobile-friendly websites designed specifically for restaurants—without the hassle. With SEO optimization, ADA-compliant templates, and built-in features like gift card sales and free online ordering, it's a one-stop digital solution for hospitality businesses.

Online Ordering

Available

Service Type

Outsourced

Starting Price

$39/month + $399 set-up fee

Features

Restaurant-focused website builder
Integrated online ordering system
Sell gift cards directly through your website
Easily create, edit, and publish multiple menus
Built-in event calendar
Customer engagement and communication tools
Built-in SEO and accessibility features

Excels in...

Flavor Plate offers an affordable, feature-rich solution with a focus on ease of use and dedicated support, making it ideal for restaurants seeking a comprehensive online presence without significant investment.

Support

Flavor Plate offers dedicated customer support, including free design setup and optional services like complete website setup and social media management. This hands-on approach ensures that restaurants receive personalized assistance tailored to their specific needs.

Menufy

DESIGNED FOR DIGITAL EXPANSION

Menufy gives restaurant operators a commission-free way to accept online orders directly through their own branded website. With a free website build, built-in marketing tools, and flexible delivery options, Menufy helps you boost repeat business, stay in control of your brand, and cut out costly third-party fees—all with low overhead and dedicated support.

Features

Enables restaurants to accept online orders for pickup or delivery
Integrates with an existing website or provides a custom website if needed
Offers delivery via third-party service partnerships
Includes tools for email marketing and customer engagement analytics

Excels in...

Menufy offers easy-to-use online ordering and delivery solutions, making it simple for restaurants to expand their digital presence without overhauling current operations.

Support

Menufy offers 24/7 support with multilingual resources for both restaurant owners and customers. Their help center includes FAQs, setup guides, and operational tips available in multiple languages to ensure accessible assistance at any time.

Owner.com

ALL-IN-ONE PLATFORM

Operators who want to increase direct sales and reduce reliance on third-party apps. Owner is an all-in-one restaurant platform designed to help local operators compete like national chains. With tools tailored for growth, Owner delivers SEO-optimized websites, zero-commission online ordering, branded mobile apps, loyalty programs, automated marketing, and more—all in one streamlined package.