Improving Social Marketing for a Strong Brand and Successful Launch

Located near Columbus, Ohio, Three Creeks Kitchen + Cocktails had a great menu and strong vision, but wanted to boost their profile using social media marketing efforts ahead of their grand opening. Their team, however, lacked the resources for dedicated social media management. 

They set up a Discovery Call with Back of House consultant Spencer Michiel, and shared that they were planning to open right before the winter holidays. Additionally, Spencer learned that their business goals included building a loyal base of returning customers, introducing catering services, and expanding to additional locations in the future. 

“Opening a new restaurant so close to the holiday season can be tricky,” said Spencer. “But Three Creeks Kitchen + Cocktails knew they needed to invest in marketing efforts to make it a success, and social media is a cost-effective way to market a new restaurant.”

Spencer’s research efforts narrowed their options down to a shortlist of social media marketing platforms. SocialPilot stood out as the ideal solution for Three Creeks’ needs, as the platform provides detailed social media analytics, insights into customer behavior, and competitive intelligence. Its intuitive interface was embraced by the whole Three Creeks team. 

With the help of SocialPilot, Three Creeks is scaling up its social media presence and building a strong digital brand without devoting additional resources to marketing. Insights into customer behavior are informing strategic menu engineering and enhancing overall satisfaction.

“A combination of effective leadership and cutting-edge technology helped Three Creeks thrive during a high-pressure period,” Spencer said.