The basics:

Wisely's modular solutions collect & connect all silos of guest data, built with a powerful CRM as the foundation. Scaling restaurant brands like First Watch, P.F. Changs, bartaco, and Lazy Dog use Wisely's Marketing Automation, Waitlist & Reservations, Table & Order Management, and Sentiment solutions to fuel behavior-based campaigns and make data-driven decisions. From the best run ops to the most effective marketing tactics, a partnership with Wisely is proven to drive 6% more sales.

From the BOH TipJar:

Wisely collects & connects all the silos of guest data, so that restaurant brands can engage their guests and optimize their business.

In their own words:

Wisely helps restaurant groups attract the right guests and retain them for life. The platform bridges the gap between customer data & customer experience, giving brands new ways to personalize and drive profits — at scale.