In their own words:

Benbria is a leader in omni-channel guest messaging and feedback solutions, helping the world's greatest brands deliver a superior guest experience that goes above and beyond their competitors. Using a variety of channels of engagement, the Loop Experience Platform enables brands to capture feedback and insights related to customer experience including loyalty, satisfaction, and effort, engage with customers to convert and recover, and motivate frontline employees to improve operations, reduce customer churn and increase loyalty.