Profit margins in the restaurant industry are notoriously thin. Leading POS (point of sale) provider Toast says the average restaurant profit margin is about 3–5%. This doesn’t leave a lot of wiggle room. So it’s easy to see why most restaurant owners say inflation is their biggest pain point right now. The rising cost of food is making it harder than ever for restaurants to turn a profit.
And as our industry grapples with global trade tariffs and supply chain disruptions, the average food cost for restaurant owners is only likely to go up in 2025. So what can we do to preserve our hard-won profit margins, and how can we do it without hurting customer satisfaction?
Fortunately, we’re making incredible leaps in restaurant tech, and with the right solution, you can take steps to weather rising food costs by optimizing your menu, reducing food waste, strategically adjusting prices, and more.
While I can’t tell you that food prices will be coming down anytime soon, I can tell you that these technologies are becoming more accessible and cost effective. With the right combination of tools, you can offset the rising cost of food and keep your profit margins intact.
Food costs have steadily risen over the last few years. According to Nerdwallet, food costs spiked 31% between 2019 and 2025. There are several reasons for the rising cost of food.
Rising fuel prices trickle down to every step in the supply chain. The price for a gallon of diesel fuel has increased by 22% since 2020, says Nerdwallet. This increases both the cost to operate the farm equipment used in food production and the cost to ship the food from farm to market. It also raises the cost that suppliers charge to restaurants.
During the COVID-19 pandemic, unpredictable shutdowns, permanent closures, and widespread labor shortages led to major disruptions in the global supply chain. This was followed immediately by record inflation — as high as 9.1% in 2022. It’s dropped since then, but has been inching up steadily since last September. The cost for raw materials and foods has risen across the board.
Five years after the pandemic, the food supply chain remains extremely vulnerable to delay and disruption. International tension and trade wars are having a direct impact on the price and availability of certain foods and ingredients. And these supply chain disruptions threaten to trigger another bout with inflation
Corporations in the food production industry have responded to the rising cost of food by engaging in a practice commonly referred to as “shrinkflation.” In shrinkflation, food producers reduce portions and food sizes while keeping prices roughly the same, or even increasing them slightly. This means that food producers are cutting into restaurant profit margins to protect their own.
Your restaurant’s survival depends on protecting your profit margin. But it also depends on your ability to deliver a great customer experience. The goal is to figure out how to reduce food costs in a restaurant without sacrificing quality. Here are a few ways you can find that balance.
One of the most effective ways to manage food costs is by analyzing and optimizing your menu. There are a few ways to do this:
The key is to maintain your flexibility. There’s a helpful saying in our business: Manage what you measure. Understand what your costs are, so you know what levers you can pull when needed.
The right restaurant management system (RMS) can help you do exactly that. For instance, MarginEdge uses POS integration and invoice data to show you your food costs in real time, so you can make informed menu pricing decisions in the moment.
The right RMS can also make it easier to manage and strengthen your supplier relationships. With food costs continuing to rise, now is the time to reexamine your purchasing strategies. You have a few options:
Whichever of these strategies you choose, you must do so from an informed position. You need to understand where every penny is going so that you can pinpoint ways to spend fewer of those pennies.
MarginEdge can also help you do this. The all-in-one platform offers a combination of inventory management, cost management, and recipe & menu analysis features. This means you can drill down on exactly what you’re spending per ingredient and whether it’s actually worth it.
With the rising cost of food, it’s more important than ever to identify the root causes of food waste. An advanced inventory management and waste tracking system can help you identify areas where food is being wasted by spotlighting issues like:
Use these findings to streamline your inventory management process, adjust portion sizes, and train kitchen staff to use ingredients more efficiently.
Raising menu prices can be a delicate matter. You don’t want to drive your customers away. After all, consumers are feeling the impact of rising food costs too. Still, you do have to adjust your pricing strategically in order to manage these costs.
There are a few ways to strike this balance:
The key is to avoid increasing all of your prices at once. Find incremental ways to offset your rising expenses without giving your customers sticker shock.
Technology can play a significant role in helping you understand, monitor, and manage your food costs. For instance:
Whatever technology you adopt to offset the rising cost of food, be sure to keep your focus on the customer experience.
There is a good chance that, no matter what steps you take, you will have to raise your menu prices. So how can you do this while still keeping your customers happy? Below are a few tips for protecting customer satisfaction even as the average food cost for restaurant operation goes up.
Even as food costs continue to rise, the technology you need to manage these food costs is becoming increasingly affordable. From inventory management and waste tracking software to all-in-one POS and RMS platforms, user-friendly tools are available to help you offset rising food costs, preserve your profit margins, and even improve the customer experience.
For a look at some of the technology driving efficiency and improved management in the field, check out our take on the top tech trends in the industry today.