In this episode, Zach and Claudia discuss the power of food service industry loyalty programs and how they're helping businesses keep a steady flow of returning customers. Darel Ross, Co-Owner of Forty Acres Soul Kitchen, talks to us about how his restaurant is celebrating soul food's authentically American heritage and history and what it represents by inviting everyone to come together to celebrate black culture. Darel also discusses how the team at Forty Acres is supporting a more inclusive and opportunistic environment to bring about real change through their local workforce efforts, hiring practices, and investing their time and energy into multiple socially responsible activities.